簡一大理石瓷磚加速國際品牌戰(zhàn)略發(fā)展進程
Accelerated internationalization of GANI MARBLE TILES
2015年于簡一大理石瓷磚國際品牌戰(zhàn)略發(fā)展歷程而言，是載入簡一史冊被銘記的一年。簡一作為大理石瓷磚代表，受邀出席全球陶瓷行業(yè)最高規(guī)格舞臺——意大利博洛尼亞陶瓷衛(wèi)浴展。與此同時，簡一大理石瓷磚國際市場經(jīng)多年拓展耕耘，全球戰(zhàn)略布局更為完善，國際品牌戰(zhàn)略正全面加速發(fā)展進程。
2015 is a milestone year in the international development history of GANI MARBLE TILES. In this year, GANI, as a brand representing marble tiles, was invited to participate in CERSAIE--the most international fair in the ceramic industry. Besides, after years of efforts, GANI is expanding its global presence and entering into a period of internationalization characterized by accelerated development.
簡一董事長及國際營銷總經(jīng)理出訪加拿大總代理PNF CANADA
GANI’s chairman and GM of International Marketing Center visit PNF CANADA
9月21日至26日，簡一大理石瓷磚董事長李志林及國際營銷中心總經(jīng)理陳梅應(yīng)邀出訪加拿大總代理PNF CANADA公司，參觀該代理溫哥華總部基地，實地考察多倫多擬建展廳，并就簡一國際標(biāo)準(zhǔn)化品牌展示工作進行共同探討。
From 21st to 26th Sept, chairman of GANI MARBLE TILES, Li Zhilin and general manager of GANI’s International Marketing Center, May Chen were invited to visit the headquarter and the site of showroom to be built of its Canadian partner PNF in Vancouver and Toronto respectively. During the visit, they had a deep discussion on GANI’s global strategies.
據(jù)悉，PNF CANADA公司與簡一自2009年開始攜手開拓加拿大市場，目前已于溫哥華、魁北克兩地成立品牌展廳。經(jīng)過6年的發(fā)展，PNF CANADA已建立完善的營銷及服務(wù)體系，在品牌及產(chǎn)品展示方面起到規(guī)范化、標(biāo)準(zhǔn)化示范作用，其印有簡一巨幅廣告的大貨車更是令人印象深刻。
PNF CANADA has been working with GANI to explore the Canadian market since 2009. By far, two exhibition halls were built in Vancouver and Quebec. After 6 years of development, PNF CANADA has established a well-developed marketing and service center, which set an excellent example in brand and product promotion. Li and May were particularly impressed by the truck with GANI’s poster.
簡一國際營銷總經(jīng)理及歐洲區(qū)域總監(jiān)走訪比利時代理商
Visit to partners in Belgium
10月7日至9日，簡一大理石瓷磚國際營銷中心總經(jīng)理陳梅及歐洲區(qū)域總監(jiān)黃仲凡受邀走訪比利時代理商，就大理石瓷磚市場進一步拓展進行洽談。
From 7th to 9th Oct, May Chen, general manger of GANI’s International Marketing Center and Rock Huang, Regional manager of Europe paid a visit to partners in Belgium and had a deep discussion on the expansion of GANI’s international market.
眾所周知，歐洲陶瓷市場一向偏好仿古磚。而天然大理石自文藝復(fù)興時期至今，應(yīng)用亦極為廣泛，然而受其本身缺陷制約及礦產(chǎn)資源萎縮影響，大理石瓷磚的出現(xiàn)恰逢其時，市場需求空缺巨大。歐洲區(qū)域代理商一改先前保守態(tài)度，加強大理石瓷磚板塊合作，比利時代理商市場變現(xiàn)力尤為顯著。據(jù)悉，比利時市場曾榮獲2014年度簡一“十佳海外銷售獎”。
As we all know, glazed tiles are traditionally preferred in European ceramic market. Natural marbles have also been used widely since Renaissance, but there is a gap between supply and demand in the market due to reduce in mineral resources in recent years. It’s at exactly this time that marble tiles emerged. Though not being well-received in Europe at the beginning, marble tiles are now gaining popularity among European customers as European partners began to strengthen their cooperation with GANI in marble tiles. And Belgian partner is a good example. It’s reported that Belgian market was awarded Top 10 Overseas Sales Award in 2014.
Accelerated internationalization of GANI MARBLE TILES
2015年于簡一大理石瓷磚國際品牌戰(zhàn)略發(fā)展歷程而言，是載入簡一史冊被銘記的一年。簡一作為大理石瓷磚代表，受邀出席全球陶瓷行業(yè)最高規(guī)格舞臺——意大利博洛尼亞陶瓷衛(wèi)浴展。與此同時，簡一大理石瓷磚國際市場經(jīng)多年拓展耕耘，全球戰(zhàn)略布局更為完善，國際品牌戰(zhàn)略正全面加速發(fā)展進程。
2015 is a milestone year in the international development history of GANI MARBLE TILES. In this year, GANI, as a brand representing marble tiles, was invited to participate in CERSAIE--the most international fair in the ceramic industry. Besides, after years of efforts, GANI is expanding its global presence and entering into a period of internationalization characterized by accelerated development.
簡一董事長及國際營銷總經(jīng)理出訪加拿大總代理PNF CANADA
GANI’s chairman and GM of International Marketing Center visit PNF CANADA
9月21日至26日，簡一大理石瓷磚董事長李志林及國際營銷中心總經(jīng)理陳梅應(yīng)邀出訪加拿大總代理PNF CANADA公司，參觀該代理溫哥華總部基地，實地考察多倫多擬建展廳，并就簡一國際標(biāo)準(zhǔn)化品牌展示工作進行共同探討。
From 21st to 26th Sept, chairman of GANI MARBLE TILES, Li Zhilin and general manager of GANI’s International Marketing Center, May Chen were invited to visit the headquarter and the site of showroom to be built of its Canadian partner PNF in Vancouver and Toronto respectively. During the visit, they had a deep discussion on GANI’s global strategies.
據(jù)悉，PNF CANADA公司與簡一自2009年開始攜手開拓加拿大市場，目前已于溫哥華、魁北克兩地成立品牌展廳。經(jīng)過6年的發(fā)展，PNF CANADA已建立完善的營銷及服務(wù)體系，在品牌及產(chǎn)品展示方面起到規(guī)范化、標(biāo)準(zhǔn)化示范作用，其印有簡一巨幅廣告的大貨車更是令人印象深刻。
PNF CANADA has been working with GANI to explore the Canadian market since 2009. By far, two exhibition halls were built in Vancouver and Quebec. After 6 years of development, PNF CANADA has established a well-developed marketing and service center, which set an excellent example in brand and product promotion. Li and May were particularly impressed by the truck with GANI’s poster.
簡一國際營銷總經(jīng)理及歐洲區(qū)域總監(jiān)走訪比利時代理商
Visit to partners in Belgium
10月7日至9日，簡一大理石瓷磚國際營銷中心總經(jīng)理陳梅及歐洲區(qū)域總監(jiān)黃仲凡受邀走訪比利時代理商，就大理石瓷磚市場進一步拓展進行洽談。
From 7th to 9th Oct, May Chen, general manger of GANI’s International Marketing Center and Rock Huang, Regional manager of Europe paid a visit to partners in Belgium and had a deep discussion on the expansion of GANI’s international market.
眾所周知，歐洲陶瓷市場一向偏好仿古磚。而天然大理石自文藝復(fù)興時期至今，應(yīng)用亦極為廣泛，然而受其本身缺陷制約及礦產(chǎn)資源萎縮影響，大理石瓷磚的出現(xiàn)恰逢其時，市場需求空缺巨大。歐洲區(qū)域代理商一改先前保守態(tài)度，加強大理石瓷磚板塊合作，比利時代理商市場變現(xiàn)力尤為顯著。據(jù)悉，比利時市場曾榮獲2014年度簡一“十佳海外銷售獎”。
As we all know, glazed tiles are traditionally preferred in European ceramic market. Natural marbles have also been used widely since Renaissance, but there is a gap between supply and demand in the market due to reduce in mineral resources in recent years. It’s at exactly this time that marble tiles emerged. Though not being well-received in Europe at the beginning, marble tiles are now gaining popularity among European customers as European partners began to strengthen their cooperation with GANI in marble tiles. And Belgian partner is a good example. It’s reported that Belgian market was awarded Top 10 Overseas Sales Award in 2014.
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